Tadej Pogačar Launches TDF Nutrition — Performance Fueling for Amateurs

Tour de France winner Tadej Pogačar has co-founded TDF Nutrition, a sports fueling brand built on the carbohydrate and electrolyte protocols used by Team UAE during his 2025 and 2024 Grand Tour campaigns. The brand launches direct-to-consumer across Europe in May 2026, with a €5M seed round backed by Unilever Ventures.