France's most recognisable athlete has built a streaming-first production house that just signed its first major global distribution deal — and football clubs are already queuing to licence it.
Kylian Mbappé is 27 years old, plays for Real Madrid, and remains the most commercially powerful footballer on the planet. Since signing with Madrid in 2024, he has spent equal energy building Numéro 10 Studios, a Paris-registered sports media company that produces documentary series, short-form football content, and behind-the-scenes access formats for streaming platforms. Numéro 10 is not a vanity project — it has a full-time team of 34 and a library of 180 hours of exclusive content.
In March 2026, Numéro 10 Studios closed a €45M Series A led by Canal+ Ventures and Vivendi Sport, at a €160M post-money valuation. The round also included backing from DAZN and beIN Sports. The company generates revenue across three streams: a direct B2B licensing model sold to 22 football clubs (€8M ARR), a co-production arrangement with Amazon Prime Video France (three series commissioned), and a growing subscription tier on its own platform with 620,000 paying subscribers at €8.99 per month.
Numéro 10 is targeting €25M ARR by end of 2026, driven by two new Canal+ commissions and an expansion into LaLiga club partnerships. Mbappé has told investors he views the company as his post-playing career platform — a media infrastructure asset that operates independently of his playing contract and grows regardless of where he moves next.
Read the original essay — L'Équipe →“Football creates the most compelling human stories in sport. The clubs have the players. We have the formats, the distribution, and the trust of the athletes. That's the edge.”
— Kylian Mbappé, Founder & Chairman, Numéro 10 Studios