The athlete entrepreneur publication

For athletes who build

April 7, 2026 Issue No. 5  ·  Entrepreneur Edition

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From This Issue

Football

Mbappé Launches €30M European Sports Tech Fund

Kylian Mbappé has formally launched MM Ventures, a Paris-based early-stage fund targeting European sports…

April 7, 2026
MMA

McGregor's Proper No. Twelve Gets €50M Distillery Expansion

Conor McGregor's Proper No. Twelve Irish whiskey brand — which he sold a majority stake in to Becle for $600M…

April 7, 2026
Opinion

Your Name Gets You the First Meeting. Your Operator Gets You the Second.

Too many athlete-founded companies are stuck at Series A because the founder is the entire commercial team.…

April 7, 2026
Rugby

Richie McCaw Backs NZ Sports Analytics Platform Kontrol

New Zealand Rugby legend Richie McCaw has led a NZ$4M seed round into Kontrol, an Auckland-based platform…

April 7, 2026
Antoine Griezmann's Esports Org Holyfrag Hits 1M YouTube Subscribers
Football

Antoine Griezmann's Esports Org Holyfrag Hits 1M YouTube Subscribers

Antoine Griezmann's esports and content organisation Holyfrag crossed one million YouTube subscribers this…

April 7, 2026
Fernando Alonso Takes Equity Stake in Spanish Mobility Startup Kairos
Formula 1

Fernando Alonso Takes Equity Stake in Spanish Mobility Startup Kairos

Two-time Formula 1 World Champion Fernando Alonso has taken an undisclosed equity stake in Kairos, a…

April 7, 2026
Tadej Pogačar Launches TDF Nutrition — Performance Fueling for Amateurs
Cycling

Tadej Pogačar Launches TDF Nutrition — Performance Fueling for Amateurs

Tour de France winner Tadej Pogačar has co-founded TDF Nutrition, a sports fueling brand built on the…

April 7, 2026
Novak Djokovic's ND Nutrition Expands to UK and Germany
Tennis

Novak Djokovic's ND Nutrition Expands to UK and Germany

Novak Djokovic's plant-based nutrition brand ND Nutrition — built on the gluten-free, dairy-free protocols…

April 7, 2026